Viseeto for Parma 2020+21
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Parma
2020+21
Activated Features:
- Booking
- Onboarding
- Parma card
- Gamification
The Goal
In 2020, the Municipality of Parma, in celebration of being named «the Capital of Culture» decided to implement an integrated platform to support communication and destination management for Parma, aimed at providing innovative services to create a digital experience for tourists, citizens, and commuters. Upon the platform's release, the Covid-19 emergency forced the Administration to further digitize the user experience, as in-person experiences were no longer possible. The pandemic led to Parma retaining its title as the Capital of Culture through 2021, which brought about the creation of the "Parma 2020+21" mobile app, offering users the city's value and services.
Loyalty
Multimedia content is hosted on a single platform and is accessible across all available interactive channels, such as the mobile app and the interactive totems located at strategic points throughout the city.
Available for both iOS and Android, the app allows you to find out about points of interest, itineraries and events taking place in the city.
It is also possible to book entrances or experiences, or use the Parma Card or have fun with gaming experiences.
Benefits
- Quick and easy bookings for entrances/services directly from the app
- Access to a gaming section where through a virtual game with augmented reality it is possible to discover the beauties of the City
- Thanks to the processing of big data, administrators have real-time control and monitoring dashboards at their disposal
